Warner Bros. Discovery announced Tuesday that all plans for its streaming platform, HBO Max, will be increasing in price. This marks another wave of price increases for the streaming industry.
The price changes are as follows:
The monthly price of the "Basic with Ads" plan will increase by $1 to $10.99, and the annual price will increase by $10 to $109.99.
The monthly price of the "Standard Plan" will increase by $1.50 to $18.49, and the annual price will increase by $15 to $184.99.
The monthly price of the "Premium Plan" will increase by $2 to $22.99, and the annual price will increase by $20 to $229.99.
The price changes took effect on Tuesday for new subscribers; existing subscribers will see the price changes on their first billing cycle on or after November 20th. HBO Max's last price increase was in June 2024.
This price increase comes just weeks after Warner Bros. Discovery CEO David Zaslav announced that HBO Max prices would increase. At last month's Goldman Sachs Communacopia + Technology Conference, Zaslav emphasized the high quality of HBO Max's content and argued that its current pricing was too low.
Zaslav stated, "We maintain a high standard of quality across our business, including film, television production, and streaming content—and this strength allows us to raise prices. We believe the current price is significantly below its value."
Zaslav also revealed that HBO Max will introduce password sharing restrictions in the future. Once implemented, HBO Max will join other major streaming platforms, such as Netflix and Disney+, in combating password sharing.
HBO Max's price hike follows several other streaming platforms that have announced price increases in recent weeks. For example, Disney recently raised its Disney+ and Hulu subscription prices, and Apple also increased the fees for its streaming service in August.
