Bloomberg's Mark Gurman published a blog post yesterday (November 5th) revealing that Apple is considering paying Google approximately $1 billion annually to integrate Google's Gemini AI model into its Siri. This deal aims to drastically enhance Siri's ability to handle complex tasks, addressing its long-standing user complaint of being "not smart enough."
The core of this collaboration lies in the complementary nature of their technological capabilities. Reports indicate that Google's Gemini model boasts an astonishing 1.2 trillion parameters, while Apple's current cloud-based model for Apple Intelligence has around 150 billion parameters.
The blog post explains that with Gemini's powerful capabilities, Siri will be able to better understand and process complex datasets. This will give Siri summarizing and planning capabilities beyond its current functionality, such as more intelligently summarizing information and planning multi-step tasks, significantly improving the user experience.
However, reports suggest that Apple will strictly limit Gemini integration to balance performance and privacy. The agreement reveals that Gemini will primarily handle Siri's background summarization and planning functions, while most of Siri's tasks will still rely on Apple's proprietary models.
Crucially, all data processed by Gemini will run on Apple's own Private Cloud Compute servers.
This means Apple will effectively isolate users' personal data, preventing it from entering Google's main infrastructure and maximizing privacy. It also indicates that Gemini will not be deeply integrated into the iOS operating system, but rather will serve as a cloud partner that Siri invokes when needed.
Siri's Strongest External Support: Reports suggest Apple plans to pay $1 billion annually to integrate Google Gemini, increasing AI parameters eightfold.
The media outlet points out that this potential deal also reveals a subtle shift in the business relationship between Apple and Google. Google currently pays Apple approximately $20 billion annually to ensure its search engine's default position in the Safari browser, with funds flowing entirely from Google to Apple. If the collaboration between Siri and Gemini is finalized, it will be the first time Apple has paid Google a huge annual fee to use its core technology, forming a rare "reverse payment" partnership.
