On October 31, Apple delivered a stellar quarterly report. In the fourth fiscal quarter of 2025, ending September 27, the company's revenue reached $102.466 billion (approximately RMB 727.8 billion), a record high for the quarter, representing a 7.94% increase from $94.93 billion in the same period last year.
The most noteworthy aspect of this report was the outstanding performance of its services business. Services revenue reached $28.75 billion this quarter, not only far exceeding the $24.9 billion in the same period last year but also setting a new record, demonstrating Apple's growth potential beyond hardware. Looking at each product line, the iPhone remains the company's most important revenue source, contributing $49.02 billion this quarter, a 6% increase compared to the same period last year. The Mac business performed steadily, with revenue increasing from $7.74 billion to $8.73 billion; the iPad business remained stable, with revenue at $6.952 billion. The only category to experience a slight decline was "Wearables, Home & Accessories," with revenue decreasing slightly from $9.04 billion to $9.01 billion.
In the global market, revenue in Greater China was $14.493 billion, a 3.59% decrease from $15.033 billion in the same period last year, making it one of the few areas to watch in the financial report. In terms of profitability, the company's earnings per share reached $1.85, exceeding analysts' expectations of $1.78, demonstrating strong profit growth momentum.
Apple CEO Tim Cook stated that the company is proud of its record quarterly revenue, specifically mentioning the record-high active device ownership. CFO Kevin Parek added that the strong fourth quarter performance brought a perfect end to the fiscal year. Total revenue for fiscal year 2025 reached $416.2 billion, a 6.43% increase from the previous fiscal year.
It is worth noting that this quarter's results only partially reflect the sales performance of new products such as the iPhone 17; the full market impact of these products is expected to be more comprehensively reflected in the next fiscal quarter's financial report. With the continued growth of its services business and the advancement of its new product cycle, Apple is demonstrating a healthy trend of diversified development.
