OpenAI recently announced that its AI video generation tool, Sora2, will no longer be subject to invitation codes and will be officially available for download to users in the United States, Canada, Japan, and South Korea. Users can directly obtain the application through the Apple App Store and log in using their ChatGPT accounts. This move marks Sora2's first major expansion, notably its first coverage of the Asian market, demonstrating OpenAI's accelerated global expansion.
This openness is defined by OpenAI as a "limited-time" test, designed to assess server capacity and gather user feedback. Invitation codes may be reinstated in the future. Previously, Sora2 allowed users to generate 30 videos per day for free, but due to surging demand, OpenAI faced significant cost pressures. According to the company, generating a 10-second video consumes the equivalent of thousands of ChatGPT queries in GPU resources, with the computational cost per video ranging from $0.5 to $2.
To address resource constraints, OpenAI has introduced commercialization measures, including a $4 "points package" (providing an additional 10 generation credits) and plans to build a "Sora economy," charging per appearance for copyrighted characters and well-known figures, and sharing revenue with copyright holders. This plan not only addresses the previous controversy surrounding "default content collection," but also provides a new approach to ensuring the copyright compliance of AI-generated content.
