Not again, but again: Apple is the best company in the world for the 13th consecutive year.

Not again, but again: Apple is the best company in the world for the 13th consecutive year.

Tech 10.19.25

Interbrand released its latest ranking of the world's best brands. Apple retained the top spot for the 13th consecutive year, while Nvidia, with its AI chips, achieved a historic leap, jumping from 34th to 15th place.

Interbrand evaluated brands based on three criteria: financial performance, purchasing power, and competitiveness. The total value of the companies on the list increased by 4.4% to $3.6 trillion. As in last year, the top five were Apple, Microsoft, Amazon, Google, and Samsung.

NVIDIA saw the biggest improvement, with a record 116% increase in brand value to $43.2 billion. The company climbed from 36th to 15th, becoming the fastest-growing brand in the ranking's history.

Instagram entered the top ten for the first time, with a 27% increase in brand value. However, Nike and Tesla declined in the rankings. Nike fell 26% from 14th to 23rd, while Tesla plummeted 35% to 25th.

The top 10 companies in 2025 are as follows:

Apple
Microsoft
Amazon
Google
Samsung
Toyota
Coca-Cola
Instagram
McDonald's
Mercedes-Benz

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