According to Omdia's latest research report, the global wearable wristband device market continued its strong growth momentum in the second quarter of 2025, with shipments reaching 50.2 million units, a year-on-year increase of 13%. This growth was primarily driven by strong demand for entry-level basic devices and the widespread adoption of more advanced tracking features, which together drove rapid market expansion. Omdia predicts that the global market will grow by 8% in 2025, with growth expected to further accelerate to 9% in 2026, demonstrating the long-term development potential of this sector.
In terms of market value, the wearable wristband device market reached US$36.6 billion (approximately RMB 261.139 billion) in 2024 and is expected to exceed US$40 billion (approximately RMB 285.398 billion) for the first time by the end of 2025. Notably, while smartwatches only accounted for 32% of shipments, they accounted for 69% of the market value, highlighting the contribution of high-end products to industry profits. Omdia Research Manager Cynthia Chen noted, "Manufacturers need to find effective ways to encourage consumers to upgrade older products, which is crucial for maintaining revenue and profit growth."
In terms of brand competition, the top five global smartphone shipments in the second quarter of 2025 will be Xiaomi, Huawei, Apple, Samsung, and Indian brand Noise. This ranking reflects the dominance of Chinese manufacturers in the cost-effective market and the continued influence of Apple and Samsung in the high-end segment.
