On October 13th, vivo officially launched its next-generation imaging flagship, the vivo X300 series. A milestone product commemorating the vivo brand's 30th anniversary, the X300 series debuts as a "Zeiss 200MP dual-flagship for imaging." Working with strategic partners such as Zeiss and MediaTek, the series delivers breakthrough upgrades in imaging, performance, systems, and design, ushering in a new era for mobile imaging.
This generation of the X series not only represents another leap forward in vivo's high-end strategy but also demonstrates its commitment to long-term development. According to the latest data from authoritative sources, by the end of September 2025, vivo will maintain its top position in the Chinese smartphone market for four consecutive years, holding over 17% market share. In the high-end market (4,000-6,000 yuan), vivo also maintains a solid position in the top tier, and the X300 series is undoubtedly the company's next growth engine.
The X300 series includes two models: the vivo X300 Pro and the vivo X300, representing the dual flagship lineup of the "200MP telephoto flagship" and the "200MP main camera flagship," respectively. The core concept of these two new products is "Big Movies, Big Movies." Vivo aims to enable every user to capture blockbuster photos in everyday scenes. To this end, Vivo has completely redesigned its hardware, algorithms, and color systems, and through in-depth research with Zeiss, has set a new standard for the mobile imaging experience.
vivo X300 Pro: Reinventing the telephoto experience with a 200MP telephoto lens
As the pinnacle of the series, the vivo X300 Pro features a new 85mm Zeiss 200MP APO super telephoto lens, achieving breakthroughs in everything from optical design to image stabilization.
This lens utilizes a Blueprint x Samsung HPBlue sensor, boasting 200MP pixels and a large 1/1.4-inch sensor. This is a next-generation high-pixel solution jointly developed by vivo and Samsung. Combined with a large f/2.67 aperture and Zeiss T* coating, it is certified by Zeiss APO to effectively suppress chromatic aberration and flare, delivering purer images.
The X300 Pro boasts a CIPA 5.5 rating for professional-grade image stabilization, ensuring stable and clear footage even when shooting handheld at a 480mm telephoto lens. Its imaging computing power is driven by the Dimensity 9500's ultra-efficient NPU and the Blueprint V3+ imaging chip. Combined with vivo's proprietary focus tracking engine, it achieves millisecond-level focus lock response and improves motion tracking stability by over 200%. Whether at a concert or a sporting event, the X300 Pro effortlessly captures the highlights of a moment.
For the main camera, the X300 Pro utilizes the Blueprint ×LYT-828 sensor, co-developed by vivo and Sony. It features a large 1/1.28-inch sensor and an f/1.57 aperture. It supports VCS Bionic Spectrum 3.0 technology, delivering more accurate color reproduction and exceptional low-light performance.
The overall imaging system supports high-definition portraits across the entire focal length range from 24mm to 135mm, and paired with professional-grade algorithms, creates a "movie-like" shooting experience. For video capture, the X300 Pro supports 4K 120fps recording at all focal lengths, 10-bit Log mode, and ACES color workflow, meeting the editing and color grading needs of professional creators. Both the main and telephoto cameras support 4K 120fps dual-track stabilization, enabling cinematic Dolby Vision HDR video without a stabilizer.
The X300 Pro is not only vivo's flagship imaging device, but also one of the few smartphones in the industry to offer a complete link link comparable to professional photography equipment.
vivo X300: Pro-level performance in a compact body
Another new product, the vivo X300, boasts pro-level imaging capabilities in a compact flagship package. It also features the Blueprint x Samsung HPBlue sensor, but as the main camera, it boasts 200MP, a large 1/1.4-inch sensor, an f/1.68 aperture, and supports CIPA 4.5-level stabilization.
Thanks to its 200-megapixel ultra-high resolution, the vivo X300 supports "shoot first, compose later" mode, allowing you to crop a single photo into a variety of composition options. Combined with the AI film storyboard function, you can create "three-frame life" narratives with a single click, achieving true mobile imaging freedom.
The X300's telephoto lens is also a formidable proposition. Powered by the Blueprint x Sony LYT-602 sensor and the VCS bionic spectral algorithm, it improves the SNR10 signal-to-noise ratio by nearly 12%. It has also received ZEISS APO certification and boasts excellent color and sharpness.
For portrait photography, the vivo X300 series adds the new "Transparent Oxygen Beauty" and ZEISS Natural Beauty styles, which can be customized with AI based on user preferences. Leveraging the powerful NPU computing power of the Dimensity 9500, the phone automatically learns from users' editing habits, enabling batch "intelligent retouching." Night portraits have also undergone significant advancements. Thanks to AI light recognition and subject separation algorithms, skin tones and background gradations are accurately restored, even in complex lighting scenarios.
Notably, the entire vivo X300 series features a full-focus zoom flash and electronic softbox technology, along with a new "Flash Fireworks Portrait" mode for more atmospheric night shots.
Flagship Performance and System Experience: Smooth and Long-Lasting
The vivo X300 series continues the design philosophy of "Born to be Powerful, Born to Look Good." The X300 Pro features a 6.78-inch, slightly curved, straight-edge screen, measuring just 7.99mm thin. Utilizing a "suspended water drop cold-sculpted glass" process, the camera module seamlessly transitions from the back cover, creating a velvety glass texture. Available in four nature-inspired colors: Wilderness Brown, Free Blue, Pure Black, and Simple White. The X300, on the other hand, features a compact 6.31-inch screen, is just 7.95mm thick and weighs 190g, earning it the nickname "the perfect size for the palm of your hand." The circular lens module embodies Eastern aesthetic principles and is available in Lucky Color, Free Blue, Cozy Purple, and Pure Black, embodying both artistic flair and everyday comfort.
At the launch event, vivo emphasized the maturity and continuous evolution of its in-house R&D ecosystem. Through a collaborative "in-house + co-research" model, vivo has built a unique "Blue Technology" ecosystem. This includes the Blue Crystal chip-level energy efficiency optimization platform, representing the joint research achievements of vivo and MediaTek on the Dimensity 9500; the Blue River system-level smoothness engine, designed to deliver a long-lasting, silky-smooth experience; the Blue Ocean battery and energy efficiency management technology, supporting ultra-long battery life; and the Blueprint imaging and AI algorithm platform, driving the continuous evolution of imaging computing power and the image creation experience. These technologies not only define the core competitiveness of the X300 series but also represent vivo's systematic approach to high-end flagships.
In terms of performance, the entire X300 series is equipped with a dual-core architecture combining the Blue Crystal x Dimensity 9500 flagship platform and the Blueprint V3+ imaging chip, achieving industry-leading overall performance. The X300 Pro achieved an AnTuTu score exceeding 4.1 million points at room temperature, setting a new record for Dimensity platform flagships.
Vivo introduced the all-new OriginOS 6, featuring a redesigned underlying system based on the "Blue River Smooth Engine." This system, utilizing super-core computing, dual-rendering architecture, and photonic storage technology, delivers a "5-year long-lasting smooth experience" and has been dually certified by SGS and TUV Rheinland Laboratories. The system also supports integration with the Apple ecosystem, opening up new avenues for cross-system collaboration.
The vivo X300 Pro is equipped with a 6510mAh battery, while the X300 boasts a 6040mAh battery. Both utilize second-generation semi-solid-state battery technology. Combined with the intelligent scheduling of the Blue Ocean Energy Efficiency System, these devices achieve battery life comparable to 7500mAh models in the industry. Thanks to integrated hardware and software energy efficiency management, the X300 series maintains excellent power consumption control even in heavy usage scenarios, providing users with a more secure all-day experience.
The X300 series features a Zeiss Master Color display, supporting 2160Hz high-frequency PWM dimming and full-brightness DC dimming, with a minimum brightness of 1nit, significantly improving eye protection. The device also features an ultrasonic fingerprint scanner, USB 3.2, IP68/IP69 protection, an X-axis linear motor, and the Universal Signal Amplification System 3.0, comprehensively enhancing signal quality, control, and protection, building a solid flagship foundation.
Ecosystem and Collaboration: CASETiFY Collaboration and Photography Competition Launch Again
At the press conference, vivo announced a collaboration with international fashion brand CASETiFY to launch a limited-edition co-branded X300 series phone case. These cases utilize EcoShock™ shock-absorbing technology and incorporate the "Bending Girl" pattern created by artist Zhou Riyang. They also feature a magnetic attachment function, combining design and practicality. The case is priced at 429 yuan, and can be purchased for an additional 129 yuan during the initial sale period.
In addition, the 2026 vivo Imaging and Mobile Photography Competition, co-hosted by vivo and Zeiss, has officially launched, with submissions accepted worldwide until May 13, 2026. The competition covers seven categories: portrait, landscape, night, sports, photo series, telephoto, and macro. A jury consisting of Zeiss experts, photographer Xiao Quan, and imaging artist Li Xiaoliang will jointly explore the possibilities of mobile imaging.
From October 17th to November 17th, vivo will also hold the "X300 Photo Contest." Users can participate on Douyin and Xiaohongshu for a chance to win a 10,000 yuan grand prize and capture the beauty of life with the brand.
The vivo X300 series has been launched: Ushering in a new era of mobile imaging with its "Zeis 200 million imaging dual flagship" technology.
The vivo X300 series has been launched: Ushering in a new era of mobile imaging with its "Zeis 200 million imaging dual flagship" technology.
Prices for the two new models were announced at the launch event. The vivo X300 is available in five versions: 12GB+256GB, 12GB+512GB, 16GB+256GB, 16GB+512GB, and 16GB+1TB, priced at 4,399 yuan, 4,699 yuan, 4,999 yuan, 5,299 yuan, and 5,799 yuan, respectively. The vivo X300 Pro is available in four versions: 12GB+256GB, 16GB+512GB, 16GB+1TB, and 16GB+1TB (satellite communication version), priced at 5,299 yuan, 5,999 yuan, 6,499 yuan, and 8,299 yuan, respectively.
Thirty years is the technological depth of vivo's evolution from a music phone to an imaging flagship, and also a timescale for the joint growth of the brand and its users. The launch of the X300 series is not only another leap forward in imaging prowess, but also another realization of vivo's long-term philosophy. When imaging is no longer just a competition of pixels, but has become everyone's language for "documenting life", vivo has chosen to use a "self-research + co-research" approach to make technology truly serve people. As Huang Tao, Vice President of Product at vivo, said: "What we are most proud of is not the technical specifications, but the touching moments in users' albums." The vivo X300 series, starting with the "Zeiss 200 million imaging dual flagship", once again illuminates the future of mobile imaging.
