Google has announced that its generative AI feature, "Try On," now supports footwear, allowing users to try on sneakers or high heels online. Users click the "Try it on" button on a product page and upload a full-body photo to get started, similar to the virtual try-on experience of online window shopping.
Google says the feature can perceive the "shape and depth" of clothing, preserving these nuances when displaying how it will look on them. Try On also displays images of products the user has recently tried on, allowing for quick comparisons of how different shoes will look on them.
In short, Try On allows users to get a rough idea of how clothing will look and feel in real life without having to try on multiple outfits in a physical store. However, since this feature is still AI-powered, there may be discrepancies in body shape, personal features, or clothing details compared to real people and real products. Google reminds users to only upload full-body photos that belong to them or that they have permission to use. When taking photos, ensure good lighting, a clean background, clothing that is not too loose, and a moderate camera position.
Earlier this year, Try On was only available on Google Search and Google Shopping in the United States after an update. The feature has now expanded to Canada, Australia, and Japan. In addition, Google launched an experimental app called Doppl earlier this year that allows users to virtually try on clothes through their own animated avatars or AI models to explore different looks and styles.
