The Los Angeles 2028 Olympic and Paralympic Games Organizing Committee recently announced that Google will become the official cloud provider for the Games and join the LA28 organization as a founding partner. This partnership extends beyond the Olympics itself to Team USA and NBCUniversal's broadcast of the Games in the United States. Under the agreement, Google's cloud infrastructure and artificial intelligence tools, including the Gemini large-scale model and the new search feature "AI Mode," will help viewers more easily access event information during NBCUniversal's multi-platform broadcasts and support LA28's operations.
LA28 President Casey Wasserman stated that the partnership aims to create a "technologically advanced, highly interactive, and digitally accessible Olympic Games." Google Vice President of Marketing Marvin Chow emphasized that the partnership will make the Olympic experience "more personalized and interactive." NBCUniversal Head of Advertising Mark Marshall also believes that the combination of Google technology and NBCU content will create a "world-class viewing experience" for viewers. Furthermore, YouTube will serve as an extension of NBCUniversal's broadcasts, showcasing curated event content.
Google's technology is expected to support millions of spectators, athletes, and more than 70,000 volunteers and staff. This partnership comes as LA28 is actively expanding its sponsorship portfolio, with Google becoming the fifth founding partner after Starbucks, Honda, Comcast, and Delta Air Lines. LA28 plans to sign new partnerships totaling $800 million to $1 billion by 2025, with overall sponsorship revenue expected to reach approximately $2 billion. Los Angeles has previously hosted the Summer Olympics twice (in 1932 and 1984), and 2028 will mark the city's third time hosting the Olympic Games and its first time hosting the Paralympic Games. The events will primarily utilize existing venues and facilities, with no new permanent infrastructure to be built.
