apple announced today that it will hold a financial results announcement for the fourth quarter of fiscal 2025 (july to september) and a conference call for investors at the same time. this earnings announcement not only concludes apple's fiscal year, but also reveals the initial sales of the new iphone and apple watch, attracting great attention from the market.
in the previous year, apple achieved record-high sales of $9.5 billion (about 67.665 billion yuan) and net profit of $14.74 billion (about 104.988 billion yuan). the breakdown of the business was as follows: iphone sales increased by 5.5% year-on-year, the services sector increased by 11.91%, and the wearable devices sector decreased by 3%. given this contrast, attention is focused on whether this quarter's performance can maintain this momentum, especially whether the new iphone can sustain its growth momentum.
of particular note is the fact that us tariffs are casting a shadow over this quarter's performance. apple's ceo, tim cook, previously warned that if tariff policies remain unchanged, the company's costs would increase by $1.1 billion. in addition, global supply chain fluctuations and intensified market competition may also affect profit margins. analysts believe that although apple is facing tough circumstances, it will achieve steady performance thanks to its strong brand ecosystem and user loyalty.
investors will be watching apple's financial report to see whether the initial sales of the iphone 16 series meet expectations, whether the services business can maintain double-digit growth, and what actual impact tariffs will have on gross profit margins.
