recently, a digital blogger revealed that the global cumulative shipments of the xiaomi mi 15 series (including the standard and pro versions, but excluding the ultra and s versions) are expected to exceed 7 million units. if the sales of the standard version continue after the launch of the xiaomi mi 17 series, the total cumulative shipments of the series are expected to reach about 8.5 million units. the blogger also predicted that the shipments of the xiaomi mi 17 series will far exceed those of the previous model.
this market performance is supported by supply chain data and sales results. according to cnmo, industry sources suggested that the total inventory of the xiaomi mi 15 series reached about 7 million units before the launch of the xiaomi mi 15 series in october 2024, reflecting xiaomi's confidence and planning in the high-end market. actual sales data also confirmed the success of this strategy. just nine days after the launch, the sales of the series exceeded 1 million units, far surpassing those of the previous generation, the xiaomi mi 14 series. according to other data, the cumulative sales are expected to reach about 6.5 million units by the 33rd week of 2025 (mid-august), of which the standard version accounts for about 59% and the pro version for 29%.
analysts from institutional investors believe that the success of the xiaomi 15 series is due to the company's continued high-end strategy. equipped with the snapdragon 8 extreme edition mobile platform, the series achieved rapid sales growth despite its higher price. both china securities and trade international pointed out in their reports that xiaomi's share in china's high-end smartphone market has significantly increased, demonstrating the improvement of its brand strength and product competitiveness.
if the xiaomi 15 series eventually reaches a lifetime shipment of 8.5 million units, it will mark a new milestone in the sales of xiaomi's digital flagship models, and the market performance of the xiaomi 17 series will be even more promising.
