in recent years, the game console industry has been widely perceived as stagnant. the successive price increases of playstation and xbox, as well as the continuous rise in the appeal of pc games, have reduced the dominance of traditional game consoles in the market. in response to this situation, xbox seems to have completely abandoned its traditional game console strategy and is aiming to reach a broader market. facing this industry dilemma, mike ybarra, the former president of blizzard, publicly denied the view that the game console business is declining.
it's worth noting that several industry executives and analysts have recently pointed out a decline in interest in game consoles. in response to sony's tweet acknowledging that the sales of the ps5 generation reached $13.6 billion, ybarra clearly challenged the general view that the game console business is no longer commercially viable.
he further emphasized that with the right strategy, the game console business can still be successful. in a tweet responding to microsoft's "everything xbox" strategy, ybarra, the former president of blizzard, suggested that the brand is experiencing a crisis of self-awareness.
it's worth noting that this is not the first time ybarra has compared the strategic differences between playstation and xbox. known for his outspokenness, the former blizzard executive maintained his sharp tone in this statement. although the console gaming business is facing increasingly challenging conditions for industry leaders, ybarra seems to believe that there are still significant development opportunities in this field that cannot be underestimated.
