According to data compiled by Yiche from official automobile associations in 17 European countries (including Germany, the United Kingdom, Italy, France, Spain, Belgium, the Netherlands, Ireland, Austria, the Czech Republic, Switzerland, Sweden, Portugal, Denmark, Norway, Finland, and Luxembourg), the local auto market continued its sluggish trend in August 2025, with sales of mainstream auto brands generally declining. The top three brands in sales for the month were Volkswagen, BMW, and Skoda, with sales of 78,763, 46,710, and 43,188 units, respectively.
Overall, the European auto market showed an overall downward trend in August. None of the top ten brands achieved month-over-month growth, and most experienced significant declines. Volkswagen, the market leader, saw sales drop by 30.3% year-over-year; BMW saw a 24.9% year-over-year decline; and Skoda saw a further 33.5% month-over-month decline. Mercedes-Benz, Toyota, Audi, Renault, and Peugeot all saw year-over-year declines of over 20%.
Furthermore, while Chinese brands didn't make the top ten overall, they continued to make inroads in the new energy vehicle market. Companies like BYD saw significant growth in registrations in the first half of the year, demonstrating strong market potential.
Notably, sales of the top 10 auto brands in 17 European countries declined across the board, with declines exceeding 20% in most cases, reflecting the challenges facing the current European auto market. Industry insiders analyze this likely due to factors such as the global economic situation, supply chain fluctuations, and the automotive industry's shift toward electrification. Growing consumer demand for environmentally friendly and smart mobility is impacting the traditional fuel vehicle market, while competition in the new energy vehicle market is intensifying.
