Apple wants to add more ads to iPhones

Apple wants to add more ads to iPhones

Tech 10.27.25


Citing industry insiders, Bloomberg reporter Mark Gurman reported that Apple may add more advertising features to iOS. He also revealed an expected release date for this "innovation" and the general format of the commercials.

According to the analyst, the company is considering adding ads to Apple Maps in early 2026. Apple partners are expected to pay to increase their visibility in map searches, potentially similar to the App Store's keyword-targeted promotional program.

According to sources, Apple is using artificial intelligence to improve the relevance and usefulness of search results. However, the reporter believes the company may face dissatisfaction from smartphone users, as negative comments have already appeared online claiming that iPhones are becoming "large billboards" promoting the company's services.

The tentative release date for these ads is 2026, so Apple may integrate them into iOS 26.4 or 26.5. The company itself has not commented on this internal information.

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